With the return of in-person events has come the return of the trade show! At Corporate Interior Solutions, we love a good trade show, and designing awesome trade show displays and exhibits to get your company noticed is our passion! If you plan to showcase your company at a trade show this year, check out these three ways to get even more traffic at your booth.

How to Boost Foot Traffic at a Trade Show

1. Start Before the Event

The biggest mistake you can make at a trade show is to rely fully on foot traffic, not conducting any pre-event outreach. To truly get the attention you want for your company, you should start to promote a few weeks before the event. Alert your existing prospects that you will be at the event, and invite them to attend. Then, use social media platforms to reach out to potential leads you would like to interact with at the trade show. Offer incentives like entertainment or product demos to encourage people to come and see what you have to offer.

2. Use Visual Appeal

Investing in the right look and feel of your booth is a total game-changer. First impressions make a big difference in the business world, and a trade show is the perfect place to show off how great you business really is. When you work with Corporate Interior Solutions, we use your corporate image to send the right message to potential leads that is both professional and welcoming. We even have a wide variety of display and exhibit types so you can find what works best for you.

3. Offer Snacks

Finally, our favorite way to attract foot traffic is by offering food! People who attend a trade show are much more likely to stop at your booth if you have something tangible to offer them- so appeal to their stomach! However, because of the recent pandemic, we do suggest making a few changes to the typical donut set-up at a trade show. Consider adding a hand sanitizer station so people can disinfect before eating and offer individually wrapped snacks to avoid contamination.

Attract more foot traffic than ever at this year’s trade show. For displays and exhibits from Corporate Interior Solutions, contact our Indianapolis office today at (317) 890-1100 or request a consultation online.